
Jaypee Greens, Greater Noida, India
Makeup & Styling Studio
4.69 (236K bookings)
Select a service

Packages

Professional makeup

Share your own makeup

Styling

Add-ons
Packages
Basic makeup package
4.71 (13K reviews)
₹2,099
2 hrs
Base & eye makeup with top brands like Kryolan/LA Girl
Includes basic hairstyling
Luxe makeup package
4.65 (2K reviews)
₹3,599
2 hrs
Base & eye makeup with premium brands like MAC/Sephora
Includes basic hairstyling
Professional makeup
Basic makeup
4.71 (6K reviews)
₹1,599
1 hr 15 mins
Minimalist makeup with trusted brands like Kryolan, LA Girl & L'Oréal
Luxe glam-up makeup
4.65 (1K reviews)
₹3,099
1 hr 15 mins
Natural, long-lasting makeup with luxury brands like MAC, HUDA, Nars & Dior
HD finish makeup
4.70 (3K reviews)
₹2,499
1 hr 15 mins
Flawless, long-lasting HD makeup for all-day events with PAC & LA Girl
Share your own makeup
Makeup & hairstyling
4.72 (6K reviews)
₹1,599
1 hr 30 mins
Professional makeup with your products, plus basic hair styling of your choice
Makeup only
4.79 (2K reviews)
₹1,299
50 mins
Professional makeup using your own products
Styling
Basic hairstyling
4.70 (9K reviews)
₹599
40 mins
Choose from low bun, straightening, fish braids, or high ponytail
Advance hairstyling
4.72 (13K reviews)
₹999
1 hr 15 mins
Choose from messy bun, curls/waves, braids or sleek dos
Saree draping
4.72 (23K reviews)
₹399
15 mins
Saree/Lehenga styling & draping
Add-ons
Eye makeup
4.71 (4K reviews)
₹599
25 mins
Achieve your desired eye makeup look, from basic to advanced
Eyelashes not included
No items in your cart
UC Promise
Verified Professionals
Hassle Free Booking
Transparent Pricing

Makeup & Styling Studio in Jaypee Greens, Greater Noida, India
Find top-rated reliable Party Makeup services at your convenience in Delhi NCR, India
Customer reviews
4.69
23K reviews
★ 5
21K
★ 4
944
★ 3
575
★ 2
409
★ 1
752

Neha
November 2024 • Surajpur, Greater Noida, Uttar Pradesh 201306, India
5
Amazing. So professional. Just like Insta makeups that we want.

Aditi
February 2025 • Jaitpur Baishpur, Uttar Pradesh 201310, India
5
Sarita ji, was very patient and good at what she was asked to do. She was considerate about my specific needs and also guided me regarding makeup products. Highly recommend.

Mehak
January 2025 • UPSIDC Site C, Surajpur, Greater Noida, Uttar Pradesh 201306, India
5
Amazing service loved it

Khushboo
October 2024 • Greater Noida, Uttar Pradesh 201308, India
5
I got my makeup and hair done by Sarita .She is very polite and I really appreciate her work .Makeup done by sarita looks amazing I highly recommend everyone get her makeup and hair done by this lady .

Ipsit
February 2025 • Brahmpur Rajraula Urf Nawada, Greater Noida, Uttar Pradesh 201310, India
1
Absolutely terrible service. The hairstylist was unprofessional, overly dramatic, and completely lacked the skills required for both hairstyling and saree draping. She had no idea what she was doing, making the entire experience frustrating and disappointing. On top of that, she charged extra beyond the Urban Company fee, which was completely unjustified given the poor service. I would strongly advise against booking her—she is not qualified for this job. A complete waste of time and money.

Abhishek
November 2024 • Uttar Pradesh 201310, India
1.5
She burned my mothers’ ear while providing services

Esha
November 2024 • Ansal Golf Link -1, Greater Noida, Uttar Pradesh, India
5
Very nice makeup. Loved the hairdo and the look

Meha
December 2024 • Greater Noida, Eachachhar, Uttar Pradesh 201310, India
2.5
I have paid for basic makeup and hair style then I called and said also I have two makeup and saree draping i will pay u what u will charge but she came and she was in very hurry.she did my daughter basic makeup, curl her hair after curling her hair was open in the party and she was looking very odd . Then she did my basic makeup after doing it she made a simple bun.that was open in the party my hair was open I was feeling uncomfortable because my hair was open after that she drap my saree she didn't drap properly she ask me for all that payment I have paid her .she was in very hurry again i have to drap my saree .if she was saying she has to go for other makeup i have said her before i have two makeup , hair style and saree draping but she was in very hurry.when she came again and again phones were coming from her family.i have paid her but she has not given me good result i am very unhappy .

Nanda
October 2024 • Greater Noida, Uttar Pradesh 201306, India
5
Excellent work..
About Makeup & Styling Studio
Why do you need party makeup?
If you have a wedding to attend, or a party you’re hosting, your baby shower, anniversary celebrations, your kid’s birthday party of even your own milestone birthday, getting your makeup done by a professional makeup artist ensures you will look fabulous on the special occasion. And of course, your photographs will turn out gorgeous as well.
Why should I hire a party makeup artist?
The expert makeup artist will be able to give you a flawless base, makeup that’s long lasting and eye makeup looks that you might not be able to do by yourself.
Why Urban Company?
1.
Express Service: Book upto 3 hours in advance and get dressed for your special event at home
2.
Convenience: Urban Company sends a suitable makeup artist to your home with everything they need to get you ready
3.
Certified Experts: The best party makeup artists in Jaypee Greens, Greater Noida, India who are certified, experienced, verified professionals
4.
Quality Makeup: Our makeup artists use genuine products only
What You’ll Get When You Book A Party Makeup Artist
1.
Basic or detailed hairstyling
2.
Full face makeup
3.
Sari draping
How to Prepare Before I Get My Makeup Done
1.
Keep your face moisturised as it helps the makeup to go on smoothly and primes the face so that the makeup doesn’t look cakey (dry skin equals flaking makeup)
2.
If you’re getting ready at the venue, ensure your packed your outfit, jewellery, footwear and button down shirt before you leave the house.
3.
If you’re having your saree or dupatta draped, do find reference photos of the draping style you want as well.
4.
Do NOT get a facial done in the 1-2 days before your makeup session as one should not get makeup done immediately after that.
5.
Find a button down shirt or top to wear (and put your blouse on beforehand) so that you don’t ruin your makeup and hair when you’re changing.
6.
Find photos of makeup and hairstyles you like for reference - to share with your party MUA so that they can easily understand your preferences. However, do trust them to know what style will suit your skin type and face shape as well, plus complement your outfit.
7.
You should also prepare a mini touch-up kit with pins, blotting paper, lipstick, moisturiser, foundation and concealer to touch-up at the venue if you need to.
8.
If you have a favourite lipstick or any other makeup product you love, carry it along so that the MUA can use it on you.
How to get the most out of your Party Makeup Artist Booking
1.
Click a photo and check how the makeup is looking on camera - in both natural and artificial lighting.
2.
Check if blemishes, acne marks and pimples are covered to your satisfaction. However, do understand that it’s not possible to completely cover them without making it look unnatural.
3.
If the makeup does not meet your expectations, go ahead and ask the makeup artist to either tone it down or make it bolder.
4.
Finally, you can ensure your kajal stays on for longer by using a cotton bud to dry your waterline before applying kajal. And ensure primer is applied on your face and over the eyelids before the makeup goes on to help it last longer.
5.
Check for dry patches where the makeup is flaking. If there are any, ask the MUA to gently dab moisturiser on the area and correct it.
6.
Ensure the base matches your skin tone.
7.
Check that the colour of your face, neck and back are the same. If not, remind the MUA to apply foundation on all exposed skin.
8.
Talk about your preferences with your makeup artist - show her photographs of what you like.
9.
Feel free to tell your MUA what you don’t want. For example, you may not want eyelash extensions or a dramatic winged liner - just tell the artist it’s not something you like. She will respect your wishes.
10.
While the makeup artist is getting you ready, feel free to share any worries you might have. Don’t wait till everything is done and then say what you wanted because it’s easier for the MUA to change or fix something as she goes. You most likely will not have time to get it redone later.
What to check for in Hairstyle & Sari Draping
1.
For your hairstyle, it’s important to take note of your comfort level. If a pin is tugging and uncomfortable, tell your hairstylist so that they can move the pins around.
2.
For sari draping, do the same thing and move around to check that the pleats don’t open and that it’s easy to sit and stand without opening up the sari.
3.
Check if your hairstyle is holding up well and in place - move your head around to check it’s not opening up
Quick Links
Other services we provide
•
Window AC Service near you in Kolkata, India•
Window AC Service near you in Bangalore, India•
AC Cleaner in Sharjah•
Trusted AC gas refill services in Ahmedabad, India•
Get #1 split/window AC installation services near you in Delhi NCR, India•
AC Cleaning Dubai•
AC Duct Cleaning Abu Dhabi•
Get #1 AC uninstallation services near you in Delhi NCR, India•
Get #1 AC uninstallation services near you in Kolkata, India•
window AC Service near you in Chennai, India•
AC Service near you in Abu Dhabi•
Get #1 split/window AC installation services near you in Ahmedabad, India•
Trusted AC gas refill services in Bangalore, India•
Get #1 AC repair services near you in Mumbai, India•
Get #1 split AC Service near you in Delhi NCR, India•
Get #1 AC uninstallation services near you in Chennai, India•
Get #1 split/window AC installation services near you in Bangalore, India•
AC Cleaner in Abu Dhabi•
Window AC Service near you in Delhi NCR, India•
Trusted AC gas refill services in Hyderabad, India•
Deep Clean Ac Service in Mumbai, India•
Get #1 split AC Service near you in Chennai, India•
Get #1 AC uninstallation services near you in Ahmedabad, India•
AC Repair Sharjah•
Get #1 AC uninstallation services near you in Mumbai, India•
Get #1 AC repair services near you in Hyderabad, India•
Get #1 split AC Service near you in Hyderabad, India•
Get #1 AC repair services near you in Ahmedabad, India•
AC Repair Services in Dubai•
Trusted AC gas refill services in Chennai, India•
Get #1 split/window AC installation services near you in Kolkata, India•
AC Repair Services in Abu Dhabi•
Get #1 AC uninstallation services near you in Bangalore, India•
Get #1 AC uninstallation services near you in Hyderabad, India•
Get #1 split AC Service near you in Ahmedabad, India•
Get #1 split/window AC installation services near you in Mumbai, India•
Get #1 AC repair services near you in Chennai, India•
Get #1 AC repair services near you in Kolkata, India•
Get #1 split AC Service near you in Kolkata, India•
Get #1 AC repair services near you in Bangalore, India•
Trusted AC gas refill services in Kolkata, India•
Get #1 split/window AC installation services near you in Chennai, India•
Get #1 AC repair services near you in Delhi NCR, India•
Window AC Service near you in Mumbai, India•
Window AC Service near you in Hyderabad, India•
Get #1 split AC Service near you in Bangalore, India•
Window AC Service near you in Ahmedabad, India•
Trusted AC gas refill services in Delhi NCR, India•
Trusted AC gas refill services in Mumbai, India•
Get #1 split/window AC installation services near you in Hyderabad, India•
AC Service near you in Sharjah•
AC Duct Cleaning Sharjah•
AC Duct Cleaning Dubai
Serving in
•
Lucknow, India•
Bhojpur•
Bilaspur, India•
Pune, India•
Mulugu•
Mangaluru•
Krishnagiri, India•
Firozabad, India•
Jabalpur•
Ranchi, India•
Kota•
Ganjam, India•
Nashik, India•
Akola, India•
Solapur•
Vadodara, India•
Hingoli•
Aligarh, India•
Ujjain•
Bidar•
Bhagalpur, India•
PURBA BARDHAMAN, India•
Karur, India•
Kolkata•
Vikarabad•
Saran•
Thiruvananthapuram, India•
Kheda, India•
NAVSARI, India•
Sundargarh, India•
Suryapet, India•
Erode•
Hisar, India•
Gorakhpur, India•
Jodhpur•
Nalanda, India•
Ludhiana, India•
Vijayapura•
Puducherry, India•
Ranipet, India•
BENGALURU RURAL•
CHENGALPATTU, India•
South Goa, India•
Chennai, India•
Chandigarh Tricity, India•
Nalgonda, India•
Palghar, India•
Prayagraj, India•
Murud (Raigad)•
Hoshiarpur•
Warangal, India•
Jhansi, India•
Cachar•
Guwahati, India•
Hazaribagh•
Dakshina Kannada•
Mahesana•
Hyderabad, India•
Jalandhar, India•
Palakkad district•
Cuddalore•
Bharuch, India•
Jaunpur•
Ratnagiri•
Gwalior, India•
Kurnool, India•
Nabarangpur, India•
Rajahmundry, India•
Maldah•
Bareilly, India•
Chitradurga, India•
Yamunanagar•
Sangareddi•
Nadia district•
Chandrapur, India•
Dindigul•
Baleshwar•
Anand, India•
Koraput•
Ahmedabad, India•
Khammam•
Ajmer, India•
West Tripura•
Patna, India•
CHAMARAJANAGARA•
Kolhapur, India•
Tirupathur, India•
Ramanagara•
Sirsa•
Jamshedpur, India•
Moradabad•
Varanasi, India•
Cuttack, India•
Nagpur, India•
Bangalore, India•
Nellore, India•
Mysore•
Agra•
Mahbubnagar, India•
Darjeeling, India•
Sambalpur•
Sindhudurg, India•
Bharatpur•
Thiruvallur, India•
Ratlam, India•
Begusarai, India•
Kalaburgi, India•
Gaya, India•
Madurai, India•
Guntur, India•
Peddapalli•
Delhi NCR, India•
COOCHBEHAR, India•
Sikar•
Etawah•
Muzaffarpur, India•
Hassan•
North Goa•
Tumakuru, India•
Jaipur, India•
Bhopal, India•
Y.S.R•
Nawada•
Ghazipur•
Surat, India•
Raipur•
VELLORE•
Davanagere, India•
Thrissur•
PURBI CHAMPARAN•
Beed, India•
Srikakulam, India•
Indore•
Sonipat•
Jhajjar•
Gajapati, India•
Ayodhya, India•
Nanded•
Jammu, India•
Anantapur•
Alwar+rewari•
Jalgaon, India•
Kochi, India•
Vijayawada•
Salem, India•
Vidisha, India•
Valsad•
Visakhapatnam, India•
Ratnagiri•
Jalna, India•
Saharsa, India•
Amritsar•
Guntur Rural•
Nizamabad, India•
Banas Kantha•
Shimoga, India•
Medak•
Junagadh•
Bhubaneswar, India•
Coimbatore•
Thanjavur, India•
Namakkal•
Kancheepuram•
Patiala, India•
Tiruchirappalli•
Yavatmal•
Meerut, India•
Udaipur, India•
Sangli, India•
Naini Tal•
Wardha, India•
Tirupati•
Samastipur•
Ballia, India•
Gondia•
Dehradun, India•
Vizianagaram•
raigad, India•
Ambala, India•
Tiruppur, India•
Satara, India•
Tirunelveli, India•
Kanpur•
Amravati, India•
Karnal•
Murshidabad, India•
Kolar•
Aurangabad, India•
Karnataka_Central, India•
Mumbai, India•
Udupi, India•
Villupuram•
Kamareddy, India
Engage with our community in the forum
Also available in
•
Makeup & Styling Studio in Saidabad, South Delhi, Delhi NCR, India•
Makeup & Styling Studio in Kharkhari Jatmal, South Delhi, Delhi NCR, India•
Makeup & Styling Studio in Delhi NCR, India•
Makeup & Styling Studio in Kapashera, South Delhi, Delhi NCR, India•
Makeup & Styling Studio in Nizamuddin West, South Delhi, Delhi NCR, India•
Makeup & Styling Studio in Budh Vihar, North Delhi, Delhi NCR, India•
Makeup & Styling Studio in Badusarai, South Delhi, Delhi NCR, India•
Makeup & Styling Studio in Raja Garden, West Delhi, Delhi NCR, India•
See more
Trending services
•
Get #1 Blue Star AC service & Blue Star AC repair experts in Delhi NCR, India•
Get #1 Daikin AC service & Daikin AC repair experts in Delhi NCR, India•
Get #1 Lloyd AC service & Lloyd AC repair experts in Delhi NCR, India•
Get #1 Whirlpool AC service & Whirlpool AC repair experts in Delhi NCR, India•
Get #1 Hitachi AC service & Hitachi AC repair experts in Delhi NCR, India•
Get #1 Voltas AC service & Voltas AC repair experts in Delhi NCR, India•
Get #1 O General AC service & O General AC repair experts in Delhi NCR, India•
Get #1 Samsung AC service & Samsung AC repair experts in Delhi NCR, India•
Get #1 Haier AC service & Haier AC repair experts in Delhi NCR, India•
Get #1 Godrej AC service & Godrej AC repair experts in Delhi NCR, India•
Get #1 Mitsubishi AC service & Mitsubishi AC repair experts in Delhi NCR, India•
Get #1 Carrier AC service & Carrier AC repair experts in Delhi NCR, India
Categories
•
Wallpapers Video Consultation in Delhi NCR, India•
Bed Bugs Control in Delhi NCR, India•
Sl_electrician in Delhi NCR, India•
Air Purifier Service in Delhi NCR, India•
Plumbers_amazon in Delhi NCR, India•
Electricians_flipkart in Delhi NCR, India•
Electricians_amazon in Delhi NCR, India•
Talk To Expert in Delhi NCR, India•
Bathroom Ceramic Installation in Delhi NCR, India•
See more
Read our popular articles
•
Urban Company Stands Firmly By Its Service Partner Community•
6 Super Adorable Wedding Photographs Every 2017 Bride Needs To See•
Body Polishing – Everything You Need To Know!•
Pro Tips: Basics For A Healthy Lifestyle•
Inside A Delhi House With Elegant Transitional Decor (That’S Practical Too!)•
Understanding Jojoba Oil Impact On Skin And Hair•
IKEA India: 12 Things That Your Home Will Love For Under Rs. 5,000•
Weekend Getaways From Bangalore That Are A Must Visit•
Pros & Cons Of Keratin Treatment – All You Need To Know•
6 Bachelorette Trip Destinations That Are Unique, In India And NOT Goa!•
Sunspots On Face? Here Is How To Manage Them Safely & Effectively•
Inside Hrithik Roshan’S Stunning Sea Facing Bachelor Pad•
10 Home Remedies For Dandruff That Does Wonders!•
Urban Company’S Journey: 9 Years In Making•
Face Sheet Mask Benefits: How Sheet Masks Can Revitalise Your Skin•
What Is A Charcoal Mask And What Are Its Benefits?•
Everyone Deserves Happiness-A Day Out With Kidzania•
5 Period Problems And Their Fixes•
Healthy Summer Popsicle Recipes For Kids•
Ditching The Cliches This Valentine’S Day•
10 Heathy Food Habits When Eating Out•
6 Best Websites To Rent Wedding Outfits In India•
Pinterest Home Decor Trends 2019: Decoded For Indian Homes!•
7 Ways To Take The Stress Out Of Moving & Packing•
What Is SPF, And How Does It Help Protect Your Skin?•
What Is MTDS In A Water Purifier And Why Is It Important?•
Bouncing Back Into Shape Post Pregnancy•
These Are Our Favourite Pepperfry Sofas For Your Living Room!•
Buying A Water Purifier: How To Choose The Right Water Purifier For Your Home•
Fun Workout Routines To Help You Stick To Your Fitness Resolutions•
Urban Company Puts Accessibility First For Persons With Disabilities In Latest App Update•
On Our 5 Year Anniversary, A Trip Down Memory Lane•
Every Vaishali Deserves Happiness•
How To Decorate Your Small House (Part 2): The Smart Way!•
Summer Hacks For A Cool House Party•
7 Natural Ways To Detoxify Your Body•
Monthly Earnings For Urban Company Service Partners Grow By Over 10% | UC Earnings Index H1 CY 2023•
16 Wedding Ideas To Steal From The #Virushka Shaadi!•
For The New Mom- Lactation Myths Busted•
Keratin Treatment – An Entire Guide To Your Go-To Hair Therapy•
10 Health Benefits Of Spa Treatments You Shouldn’T Miss•
26 Best Designers & Boutiques In Shahpur Jat For 2018 Wedding Shopping!•
Glow Up Guide: 8 Amazing Uses Of Glycolic Acid For Stunning Skin!•
11 Tips To Get Glowing Skin, According To Experts!•
How To Clean Your Fridge And Organise It•
How to choose the perfect facial service in dubai?•
8 Creative Wedding Invite Ideas To Make It Official•
#ThePerfectGift- Sweet Treats For Your Valentine•
7 Rules To Follow For A Healthy & Happy Vagina•
The Ultimate Vegan Diet For Weight Loss•
Adopting United Nation’S SDGs To Build A Better World | Urban Company’S ESG India Report•
The Only Bridal Skin Care Plan You’Ll Ever Need•
Choosing the Best AC Service Near Me•
6 Things A Bride Should Never Do The Month Before Saying I Do•
Pro Story: A Healthy Career With Urban Company•
6 Questions You Must Ask Before Hiring Packers & Movers•
Project Josh: Ensuring The Well-Being Of Our Employees•
What Are The Benefits Of Drinking Water From A Copper Bottle?•
20 Home Organization Tips To Follow For A Tidy Home!•
Virat Kohli’S Fitness Mantra-‘Eat, Sleep, Train, Repeat’•
Varun & Manali’S Colourful Destination Wedding In Hyderabad!•
11 Biggest Health Myths That We Blindly Follow•
From The CEO’S Desk: Urban Company’S Protocols To Ensure Your Health & Safety•
Chat Par Charcha: A Rendevouz With Urban Company•
Should You Follow The GM Diet For Weight Loss?•
Hack-A-Thon@LocalhostUrban Company: Engineering Tech Solution For Real Problems•
You Can’T Sustain Without A Mobile Website•
What Is Alkaline Water And What Are Its Benefits?•
Importance Of Spa Facials In Women’S Skincare Regimen•
4 Awesome Shortcuts To Exercise•
We Have A Dream- Everyone Deserves Happiness•
How An Interior Stylist Made An Eclectic Gallery Wall (It’S So Gorgeous You’Ll Want One Right Now!)•
Home Remedies For Acne | 5 Easy-To-Make Face Masks•
What Are Total Dissolved Solids In Water And What TDS Count Is Considered Safe?•
14 Best Stage Decoration Ideas For Indian Weddings!•
21 Beautiful Mehendi Favors For Your Ceremony•
Urban Company Launches Operations In Abu Dhabi•
Narrowing The Gender Wage Gap: Female Urban Company Service Partners’ Monthly Earnings Nearly 15% Higher Than Male Partners In Central And Western India•
Comprehensive Guide To Remove Unpleasant Smell From Refrigerator•
Coping With Postpartum Depression•
What You Must Do Before Joining A Gym & Hiring A Trainer•
14 Pre Wedding Diet Secrets Every Indian Bride Needs To Know•
Urban Company Launches Project Nidar To Support Service Partners Facing Domestic Violence And Abuse•
How To Remove Dead Skin From Face•
#UCUpskill — Rising With Urban Company•
5 Beautiful Baby Keepsake Ideas•
5 Breath-Taking Destinations Around Bangalore For A Quick Weekend Getaway•
Salon Hygiene Checklist: Things Your Beautician Should Be Careful About•
Digital Marketing Strategy-How To Plan It Right•
12 Tips To Stronger And Healthy Nails!•
6 Things To Do When You’Re Sweating Too Much•
Yogasanas For Winter Health•
How A Blogger Fit In A Home Office In Her Tiny Mumbai Bedroom!•
Best Nail Art Ideas For Your Next Manicure Appointment•
Types Of Water Purifier & Their Features•
What Causes Dry Skin In Winter And How To Prevent It•
Inside Alia Bhatt’S Gorgeous Home With Steal-Worthy Ideas!•
All You Need To Know About Moisturising Facial•
Skin Detoxification : Ultimate Guide To Radiant Skin
Explore our newly launched at-home services
•
"خدمة غسيل وكوي مستعجل من أوربان | Urban company "•
Native Water Purifier in Kancheepuram, India•
Walls & Rooms Painting in Delhi NCR, India•
"البديل الأمثل عن مغسلة ملابس 24 ساعة | Urban company "•
خدمة شحن فريون مكيف شباك المميزة من شركة أوربان•
اسعار شحن الفريون للمكيفات وأسباب انخفاضه بالمكيف•
General Aircon Servicing vs FoamJet vs Chemical Overhaul•
Walls & Rooms Painting in Bangalore, India•
Rooms/walls Painting in Delhi NCR, India•
Rooms/walls Painting in Bangalore, India•
خدمات أوربان | أفضل أفضل شركة غسيل مكيفات بالمدينة المنورة•
خطوات تركيب مكيف شباك - خدمات أوربان لأجهزة التكييف